/Immersive/
Eczacıbaşı · Vitreality
Vitreality for Eczacıbaşı / VitrA — a VR bathroom configurator where visitors swap tiles, furniture, and light in a walk-in product world.
Product VR fails when it feels like a catalog wearing a headset. Vitreality is a bathroom you can stand in and change — tiles, furniture, light — until the visitor is choosing, not watching.
We built the interactive layer for Eczacıbaşı / VitrA so configuration is the experience. The headset is a tool. The decision is the point.
Immersive retail work has to be operable by staff who were not in the pitch. We design for that: short sessions, obvious controls, a world that still looks like the brand when someone mashes every option.
