/Campaign/
Google Turkey · Safer Internet Day
Interland Parkuru for Google Turkey’s Safer Internet Day — an educational playground of interactive stations that teach kids how to stay safe online.
Safer Internet Day needed a floor kids would actually use, not a pamphlet with a screen glued on. Interland Parkuru is a circuit of stations: touch, play, and leave with a rule they can repeat.
We built the interactive layer for the campaign — stations that hold attention in a noisy public setting and still teach something specific about staying safe online.
Campaign units have a short life and a high crowd. The craft is in the first five seconds and the last one: start without staff, end without a queue that never clears.
